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Marketing Manager

Columbus, OH, US, 43219

                                                                                 

Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey operates manufacturing plants in the U.S., Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and business-to-business customers in over 100 countries. Additional information is available at www.libbey.com.

 

The Marketing Manager will be a part of the Marketing team and serve as the lead for omnichannel foodservice marketing strategy and execution. This includes overseeing the foodservice digital properties, print materials and sales team support. Successful candidates will have experience with B2B foodservice marketing as well as experience creating and executing digital marketing strategies.

 

Responsibilities:

  • Develops and leads insight driven marketing strategies and programs to drive engagement with foodservice end consumers in restaurants, hospitality and healthcare fields
  • Responsible for developing the customer experience for Libbey’s digital ecosystem including social media and the foodservice website
  • Works closely with sales, creative, operations and analytics to maximize performance and identify opportunities to improve the customer experience, lead generation and profitable business growth
  • Helps define and create Libbey’s strategic voice within marketing materials & supports execution cross-functionally within the marketing team
  • Benchmarks and identifies trends within the marketplace and apply them to Libbey strategy
  • Assures timely and accurate information regarding all marketing efforts within the assigned channels are shared with all appropriate departments
  • Leads marketing of new product launches and marketing updates with the sales team
  • Accountable for driving cross-functional collaboration for content creation & sales onboarding for various marketing initiatives
  • Manages current and future foodservice CRM strategy – including outbound emails
  • Leads execution of end-user engagement events and PR
  • Contribute to overall marketing efforts, understanding the importance of an efficient marketing function
  • Owns and manages budget for foodservice marketing

 

Requirements & Qualifications:

  • Bachelor’s Degree required in Marketing or related field
  • 5 years experience with B2B marketing is preferred
  • Digital marketing experience desired
  • Prior experience within the foodservice industry required
  • Superior presentation skills and comfort with a variety of audiences
  • Advanced interpersonal talents and excellent written and verbal communication skills
  • Ability to drive multiple concurrent tasks to completion and work within a fast-paced environment
  • Strong MS Office skills including Excel, Word and PowerPoint

Libbey Inc. is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, creed, age, religion, sex, national origin, citizenship, genetic information, sexual orientation, marital status, gender identity, disability, protected veteran status or any other federal, state, or local protected class.


Nearest Major Market: Columbus

Job Segment: Marketing Manager, Manager, CRM, Pre-Sales, Marketing, Management, Technology, Sales