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Senior Copywriter

Columbus, OH, US, 43219 Toledo, OH, US, 43604

                                                                                 

Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey operates manufacturing plants in the U.S., Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and business-to-business customers in over 100 countries. Additional information is available at www.libbey.com.

 

Libbey is seeking an experienced creative, who thrives in a fast-paced environment. The Senior Copywriter position will transform strategy and insights into clever, conversational copy, for a variety of channels. This person will be responsible for short and long-form writing, crafting strong headlines and engaging content. Successful candidates will be a self-learner and student of culture, creativity, lifestyle and retail trends.

Responsibilities:

  • Collaborate with the marketing, product development and content studio teams to ensure correct content for each piece of copy
  • Effectively detail features and benefits of each product in a creative, compelling manner while maintaining brand voice and tone
  • Researching industry-related topics and identify gaps in our content
  • Work with Copywriter, Marketing and Traffic Manager to organize product information and streamline processes
  • Provide creative product naming, from brainstorming ideas to securing legal approval
  • Proofread marketing presentations and other collateral
  • Abide by and maintain copy style guide
  • Monitor brand voice and copy content created by Marketing
  • May have leadership and people management responsibilities for a small team

 

Requirements and Qualifications:

  • Bachelor's Degree in a related field, such as English, Advertising, Journalism or Marketing
  • 5+ years professional copywriting experience, preferably in a corporate or ad agency environment
  • A diverse portfolio featuring a variety of media and formats, including: video, social media, digital ads, SEO web content and print
  • Ambitious and motivated; a creative thinker with experience bringing brand and product positioning combine with personality to life through copy
  • Strong understanding of digital content platforms including Amazon, Facebook, Instagram, Twitter and Snapchat
  • A reliable, pro-active team player capable of working alone or within a team
  • Excellent communication skills, both written and verbal
  • Ability to handle multiple projects under tight timelines
  • Expert attention to detail, adaptability and industry insights
  • Demonstrates a commitment to the quality effort
  • Exhibits sound judgment in all aspects of the position
  • Effectively interpret written or verbal customer directions
  • Organize daily schedule to meet changing timeframes
  • Extremely comfortable receiving and giving creative feedback
  • Willing and flexible to navigate between analytical and creative projects
  • Outstanding interpersonal and communication skills
  • Ability to represent Libbey in customer meetings and presentations

Libbey Inc. is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, creed, age, religion, sex, national origin, citizenship, genetic information, sexual orientation, marital status, gender identity, disability, protected veteran status or any other federal, state, or local protected class.


Nearest Major Market: Columbus

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