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Channel Marketing Manager

Toledo, OH, US, 43604 Columbus, OH, US, 43219

                                                                                 

Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey operates manufacturing plants in the U.S., Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and business-to-business customers in over 100 countries. Additional information is available at www.libbey.com.

 

** Must have experience in the foodservice and/or hospitality industries.**

 

The Channel Marketing Manager develops, drives and implements marketing and assortment programs to target the foodservice channel.  This role aligns with the product team to create category positioning, strategy and assortment development in collaboration with the internal cross-functional teams.

 

The Channel Marketing Manager works closely with sales and product and marketing teams to drive significant profitable business growth. This position also analyzes and interprets sales/profit, industry, distributor, operator (end users) and competitive data to support daily decision-making, as well as providing support to product and marketing communications.

 

Responsibilities:

  • Develop an annual strategic plan with sales and product marketing managers, to establish priorities, achieve maximum growth and meet or exceed Annual Operating Plan goals
  • Direct channel assortment differentiation and manage channel conflict by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement
  • Provide marketing guidance with senior staff member and sales leaders to ensure strategic initiatives are carried through
  • Lead channel strategies leveraging channel issues, opportunities, trends and insights
  • Develop deep, expert understanding of assigned channel(s), market segment and key business drivers, such as pricing, product/customer experience, competition, etc.
  • Lead and manage foodservice channel trade shows, including the National Restaurant Association show and several industry-sponsored regional trade shows
  • Understand the market with respect to the overall industry, GPO’s, distributors, operators (end users) as well as  competition, price points, etc.
  • In partnership with the sales teams, help develop and deliver the sales forecast for the foodservice business channel
  • Evaluate ROI and effectiveness of private label programs and execute those that profitably benefit Libbey’s market strength and leadership
  • Engage in consistent, effective communication with product management to ensure customer requirements and market opportunities are captured in the product development process
  • Direct and manage customer specific marketing communication materials
  • Manage channel and customer level analytics, including P&L
  • Work closely with all aspects of the business to gather product and channel insights
  • Work closely with the product and corporate marketing teams to support brand development and experiential activities
  • Utilize data and shopper insights to provide recommendations to drive category distribution and market share
  • Oversee day to day channel operations in both local and international markets

 

Requirements & Qualifications:

  • Bachelor’s Degree in business administration, marketing or a related field; MBA preferred
  • 5+ years of experience in successfully driving integrated channel sales & marketing strategies, plans, programs and operations to drive revenue growth – channel management experience is a must
  • Demonstrated understanding of designated channels preferred – experience in the designated channel a plus.
  • Ability to manage budgets, measure marketing effectiveness and efficiency to ensure delivering on corporate profitability goals
  • Strong communication and analytical skills
  • Demonstrate ability to apply strategic thinking to business situations
  • Ability to understand and synthesize financial, analytical and insight research to create actionable insights
  • Proven track record in leading and working effectively with cross-functional teams
  • Proven track record of success in working independently, meeting project objectives/deadlines and managing multiple tasks simultaneously
  • Strong Microsoft Excel, Word and PowerPoint skills

 

Libbey Inc. is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, creed, age, religion, sex, national origin, citizenship, genetic information, sexual orientation, marital status, gender identity, disability, protected veteran status or any other federal, state, or local protected class.


Nearest Major Market: Toledo

Job Segment: Channel Marketing, Marketing MBA, Marketing Communications, Communications, Marketing